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Although not an actual meta tag, the tag of your Web page is arguably the most important tag or element. Many search engines use the tag as the title of your page in the search results that appear to the user, and words used in your title tag are also determining your search engine ranking.

What this means to you is that this HTML tag must not only work to your advantage for keyword scoring, but also must be compelling to the reader. The title should be a maximum of 70 characters long and include the most relevant keywords of your web site.

Quick Tips:

Make your title interesting and “compelling” to the reader to convince them why they should click there.

Make sure every page on your site has a title representing the data on your page.

Try to be descriptive and use a title that lets people know what your site is about.

Don’t use all CAPS in your title. Search engines hate it and it’s difficult for users to read.

Make sure that title tag is grammatically correct

IMAGE ALT TAGS

Example:

Alt text provides a search engine with a “translation” of the content of the image (a search engine can’t read the text in an image – at least not yet). Alt text is presented in place of an image if the link to the image is broken or the visitor is using a text only browser. You should always use alt tags not only to increase ranking but also for usability purposes.

Quick Tips:

Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.

Do not try to cram a bunch of keywords into the “alt” attribute. We recommend using no more than 2-3 per image.

Describe the image – do not just list keywords.

The “alt” attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.

HEADING TAGS

Example:
Home Audio

Although they are not used very frequently any longer HTML heading tags can help improve your listings in the search engines too. Since they are “headings” the search engines figure that they are very closely related to the content of the page that they appear on.

So, just like with all of your other optimization efforts you should include your most important keyword phrases in heading tags on your page if you can.

Quick Tips:

Try to include your most important keyword phrases in heading tags on your page if you can.

Consider rethinking your page content. It is often very easy to take an existing page full of copy and find ways to break it up into separate sections with headings.

BODY TEXT

The copy on your page is also very important in order to achieve better search engine listings. Actually, it is very close to being as important as your title tag so make sure you keep reading! By ‘copy’ I mean the actual text that a visitor to your site would read.

Did you know that just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they ‘read’ your page copy? Keyword phrases, of course!

Quick Tips:

For best results we recommend that each page you submit has at least 200 words of copy on it.

The copy should include your most important keyword phrases, but should remain logical & readable.

Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimization process.

Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too increasing your visitors.

YOU’RE NOW READY FOR THE SEARCH ENGINES

Now that your site is all ready, you can submit it to all the major search engines, this is the final and most important part of all of your search engine optimization campaign. As a rule of thumb, you should always submit to major engines by hand.

When you use some automated submission services, thousands of urls are submitted from one IP address (usually the server the software interacts with and updates from). The search engine detects that this IP is submitting a large number of pages and tends to ignore it or even ban submissions from that location.

The length of time to get listed varies depending on the search engine, here’s the length of time it currently takes to get listed at each of the major search engines once you have submitted your web page.

MSN – Up to 2 months
Google – Up to 4 weeks
AltaVista – Up to 1 week
Fast – Up to 2 weeks
Excite – Up to 6 weeks
Northern Light – Up to 4 weeks
AOL – Up to 2 months
HotBot – Up to 2 months
iWon – Up to 2 months

Take this time to learn and focus on other marketing techniques, the most successful websites use many different types of promotion techniques such as ezine marketing, offline advertising, pay per click campaigns, link exchanges, banner advertising, giveaways, and many more. An educated webmaster is a successful webmaster, take the time to continuously learn and grow.

Alessandro DeBarros is a web marketing specialist for BrandBlast http://brandblast.com , a CT based firm whose cutting edge hosting services is quickly being recognized around the world as a leader in its field. At a current base of 5,000 clients, BrandBlast specializes in small to medium business hosting, providing small businesses with the services and support they need at affordable prices.

Denon AVR1610 5.1-Channel Home Theater Receiver with 1080p HDMI Connectivity Buy Now

Since I’m brand new to the A/V world, I did a lot of researching before making my decision on which receiver to buy. I worked hard to figure out all the lingo and I checked out just about every option available below $400, including those with built-in DVD players, etc. I read every review I could find ([...] is great for this), posted questions on the AVS forums, etc. I’m very thorough when I’m spending a lot of money like this.

I didn’t need a 7.1 system so I focused on 5.1 systems. Even though I’m only using a 2.0 setup right now (front left and right speakers only), I want to be able to add the other speakers and a sub in the future. So my review is only on my 2.0 setup. I can’t provide any feedback on a full 5.1 surround setup.

One of the things I was looking for was upconverting (the ability to plug all of my components (HDMI, component cable, and composite) into the receiver and run 1 HDMI cable out to the TV for the video and speaker wires out to the speakers for audio). You can use the HDMI for audio too if you want to use your TV speakers, but if you’re buying a good receiver, it just makes sense to buy some decent speakers to take advantage of it. Upconverting was essential for me since I’m mounting the TV on the wall about 15′ away from the receiver and didn’t want to buy lots of long cables for each type of input and then have to run them behind the wall. I was also looking for a receiver with lots of inputs to handle all of my components (HD DVR, Wii, DVD player, video baby monitor) and still have room to add more pieces in the future.

I’m happy to report that I am extremely satisfied with my purchase. The receiver does a good job of upconverting the analog video inputs and they all look pretty nice on my 46″ LCD. The video from HDMI inputs looks amazing. For audio, I’m using Focal XL speakers and they sound great! They provide lots of bass and dialogue is nice and clear. I haven’t run the Audyssey program yet because the TV isn’t on the wall yet but it sounds great even without having run it. I will provide an update once I get everything in it’s final place. I just wanted to get my initial review posted since there aren’t many on Amazon yet and I wanted to let everyone know that this is an excellent choice.

The only drawback I can think of is that the manual isn’t super helpful. You can find lots of help online, especially at batpig.com. Don’t worry, it is a legit site. You can google it if you’d like. It is an excellent information resource for Denon receivers.

Get more detail about Denon AVR1610 5.1-Channel Home Theater Receiver with 1080p HDMI Connectivity.